Take Care With How To Use SEO Tools For Website

March 16, 2021

A point where using a professional search engine optimization firm is better than doing it yourself is the matter of using SEO tools. Many tools exist on the Internet either as premium products or as freeware. Some of these tools are useful, but many of them are outdated.

The first big question a do-it-yourselfer will have to answer is which of these SEO tools are up to date, and which ones are about as relevant as Pong? There is nothing in the sales letters to indicate which ones are which, and product reviews aren't reliable. All too often, reviews are merely written by outsourced content writers.

How to use seo tools

Additionally, some SEO tools that could be called outdated are only so in their original intent. For instance, most keyword searching tools are almost immediately out of date in their results. Also, the intended use is to point you to the highest ranking keywords, which only point you to the most competitive niches. However, a savvy user of these tools will know other ways to make the results useful.

Then there are the completely useless SEO tools. These operate completely on outdated SEO principles. The average do-it-yourselfer will probably not know any different, because the SEO manuals they're using may also be out of date!

Ultimately, it takes a trained eye to identify the relevant SEO tools. Not just any trained eye - an eye that has been working on the cutting edge of SEO tactics and tools. Chances are, this type of person is going to be working for a search engine marketing firm.

There by itself is one justification of using a search engine optimization firm for your Internet marketing. Another justification, besides having a skilled and knowledgeable staff, is that a good search engine optimization firm often has their own SEO tools.

The SEO tools that a search engine marketing firm has are often completely customized and developed for the company.

They will often not be available for public use, and some tools can perform applications that aren't readily available to anyone outside the firm.

Of course, SEO tools alone do not make a good search engine marketing firm. As said before, employees of an SEO firm are professionals at what they do.

This implies a skill level that reaches the ability to "think outside the box" in regard to how the tools are used.

Also, there are some aspects of search engine optimization that cannot be automated by SEO tools. Sometimes, the graphics on a website are just plain ugly. As yet, there is no SEO tool that can tell you that.

Another example is the placement of elements on a page. While it is true that split testing software exists to optimize this, there has as yet been no substantial proof that it actually works. The statistics on the conversion rate of a split tested page versus that of one that wasn't show that there is no appreciable difference. Also, split testing is a very time consuming and labor intensive practice.